Hey there, I’m Ji-Youn (she/her/hers).

I’m a self-care coach, counsellor, and facilitator.

For the past 6 years, my deep care for wellbeing has manifested into projects that address mental health issues through both institutional change and self-responsible, disciplined self-care. But while navigating my own healing journey, I learned of the significant impact of our past on our daily choices. Once we dig into the past patterns that lead to current issues, we can shine light on why we repeat behaviours (counselling) and then rewire them (coaching) rather than trying to rigorously train ourselves to ‘just do it’. And this is how I came to add counselling to my coaching practice.

Along with my coaching and counselling practices, I co-facilitate feminist events for changemakers who want to build healthier relationships with their loving anger. I have also hosted self-care events on burnout prevention, energy management, and boundary-setting. Outside of work, I enjoy reading feminist literature, moaning to good food, and exploring my body through movement, sound and sensuality.


You can not build a castle on sand.

You must build your foundations before anything else.

And maintain them.


My approach:

As a coach and/or counsellor, I am neither the expert nor the strategist. I do not have all the answers, and in fact, I believe that you have the answers within you. My role as a coach/counsellor is to be the guide in helping you dig up awarenesses and shine light on new choices so that you can learn to empower yourself. And even then, we don’t always have to be productive. I ask that you show up exactly as you are, whether you’re feeling determined, heartbroken, overwhelmed, frantic or tender.

My intention is to be the guide that is non-judgemental, curious, and empathetic. My philosophy aims for wholeness over happiness and so I encourage the full range of emotions and experiences, without labeling anything as good or bad. With that said, I am happy and able to support any philosophy you come in with and desire since I’m not the one in the driver’s seat - you are.

Some elements I often integrate in my coaching and counselling practices are:

  • Somatic Exercises/Therapy

  • Mindfulness

  • Grounding + Emotional Regulation

  • Trauma-Informed Psychoeducation

  • Journaling + Writing Prompts

  • Intersectional Feminism (if desired by client) 

I have been serving clients as a self-care & performance coach for 2+ years and am currently finishing up an education based on an experiential learning model at Rhodes Wellness College. In addition, I am pursuing a designation as a Registered Professional Counsellor with the CPCA and a Registered Life Coach with the ICF.


Come say hi!

If you have any questions about working together, events, etc., please don’t hesitate to reach out.


Professional Bio:

Ji-Youn is a self-care & performance coach and a counsellor in-training. Through trauma-informed coaching, she helps ambitious individuals manage unpleasant emotions and optimize their energies through disciplined self-care. As a counsellor, Ji-Youn aims to create a safe space for individuals, especially womxn of colour, to express and process their emotions through somatic and talk therapies. She is currently completing her Professional Counsellor Diploma in preparation for the designation of a Registered Professional Counsellor.